Noel Conley didn’t choose the pool business, the pool business chose him. In the late 1980s, Conley worked his way through school at a mom and pop pool store in DeSoto, Texas. After graduation he decided to pursue a career outside the industry, and found himself searching the classifieds shortly thereafter. An ad for a position at “Sandy’s” caught Noel’s attention, though he had no indication of what Sandy sold.

“I didn’t know what it was, I just showed up,” Conley says. Surprised and slightly amused, he set foot in another swimming pool store.

In 1995 Conley started his own venture, Miracle Pool Service, with “literally no customers and a truck.” Miracle Pool Service now operates four trucks in the Garland area and services controls, heaters, filters and pumps. “We’re really not looking to get bigger,” Conley says. As president of the APSP North Texas Chapter, he has plenty to occupy his time.